Why a simple light switch is better for your baby than those flashing-light toys
Flashing-light toys can capture a baby’s attention, but they’re a little like empty calories for your baby’s brain. These distractions don’t help a baby’s eyes develop focus, gain the ability to track a moving object, or work together.
Your baby is fascinated with real-life cause and effect. Seeing how things work in the everyday world is foundational for their brain development.
Try taking your baby on a tour of the house: turning the lights on and off, opening and closing the cupboards, helping you get a drink out of the refrigerator. Talk about what you’re doing as you do it. As they get older, you can help your baby by putting your hand over theirs as you both manipulate different kinds of switches and handles.
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0 - 12 Weeks
3 - 4 Months
How the Look at Me Ladybird supports your baby’s visual tracking and tummy time
The Look at Me Ladybird engages newborns with gentle sound and movement, supporting early visual and auditory tracking. Its high-contrast design captures developing eyesight, while repeated ramp play encourages head lifting during tummy time. As babies grow, it helps strengthen coordination, build neck muscles, and lay the foundation for future learning and movement skills.
0 - 12 Months
0 - 12 Weeks
3 - 4 Months
5 - 6 Months
Our award-winning Play Gym just got an update—see what’s new
After numerous play studies, weeks of in-home testing, and thousands of customer surveys, we are excited to announce updates to our award-winning Play Gym, now designed with even more developmental support for your baby.
0 - 12 Weeks
Newborn safety basics for new parents
Safety is always at the forefront of any new parent’s mind. While the first few weeks can feel like a crash course, you’ll soon master the basics.